What is a Buyer Persona?
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
It is a description of who your typical customer is. This is the person you are creating your content, products or service for.
The buyer persona should answer these two questions.
- Who exactly are your customers and what problem are you solving for them?
- How will your product or service succeed in the marketplace where others may have failed?
Complete the Create Buyer Persona form to get your free report.