Newsletters - Cornerstone of Marketing Activities

Sending newsletters or mailshots to your customers via email is the most popular method of lead generation. In fact, over 80% of marketers say that email marketing is their primary method of acquiring leads.

Ongoing and personalized email communication with existing customers has a significant impact on revenue.

Newsletters & Mailshots JHL Web Services

Newsletters & Mailshots – Points to remember

  • Design to maximize responses.
  • Catch the readers attention.
  • Maintain interest.
  • Communicate the offer clearly.
  • Relevant to the reader.
  • Provide a solution to a problem.
  • Explain what to do next with a CTA or call to action.

Email vs FaceBook

  1. Email gets more attention than a post on Facebook.
  2. You have more control over the content and design of your email.
  3. Email is more personal than a message from the brand page on Facebook.
  4. Email is better at market segmentation. You control your mailing list.
  5. Email allows for testing of content variations, such as CTA, colours and styles.
  6. People are familiar with email and how it works and are used to getting commercial emails.
  7. You own your email list. It is an asset.

Sample Newsletters and Mailshots

Newsletters Sample Cars JHL Web Services
Newsletters Sample Handyman JHL Web Services
Newsletters Sample Security JHL Web Services
Newsletters Sample Education JHL Web Services