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Author Jacques Le Roux Posted on July 22, 2018January 12, 2020Categories Marketing

4 Simple Ways to Promote your Website

It’s live – Now What! The website design process is complete. You worked hard on your content, images and website’s look and feel and finally uploaded your complete website. Your website is live, anyone, anywhere on the Internet can find you. The website SEO has been done so that even Google will be looking for your website. So now what do you do? Sit back and wait to see what happens or actively work the magic of the world wide web? … Continue reading “4 Simple Ways to Promote your Website”

Author Jacques Le Roux Posted on March 7, 2018January 12, 2020Categories TrendsTags , , ,

4 Modern Business Trends in SA

Let me start out by saying that this not the normal list of business trends in South Africa. Most blog’s and articles that talk about trends have looked into trends that business use to grow their organizations. My blog is about trends that companies have in their business that nobody wants to talk about. These are things that happen right under the bosses, managers and executives noses. If they do know about them they seem to ignore them and hope … Continue reading “4 Modern Business Trends in SA”

Author Jacques Le Roux Posted on September 20, 2017June 24, 2021Categories Design ElementsTags , 1 Comment on Website Designer or Developer – WTF??

Website Designer or Developer – WTF??

What’s Their Function? The goal of any website is to get incoming traffic to either advertise a product or services, inform a consumer or give information about an organization, event or business opportunity. But with over 1,250,491,487 (at the time of writing this article, ) how do website design and content affect how your website gets viewed and by whom. There are many elements that are involved in getting your website in front of the correct reader. The front end … Continue reading “Website Designer or Developer – WTF??”

Author Jacques Le Roux Posted on August 17, 2017September 11, 2024Categories Design Elements, MarketingTags , , 2 Comments on Colour in a Digital World

Colour in a Digital World

Beauty is in the eye of the beholder they say, but what they don’t say is that colour is also in the eye of the beholder. Most people see colour in the basic terms – they will say things like “I like the colour red”, “grass is green”, “the sky is blue”. But colour in a digital world (and in the real world) has many variations of each and every colour imaginable. Are dark blue and navy blue the same … Continue reading “Colour in a Digital World”

Author Jacques Le Roux Posted on July 10, 2017January 12, 2020Categories MarketingTags ,

Shotgun vs Sniper Marketing

As I get better at doing Marketing related aspects of website design and implementation. I constantly discover new and wonderful things. While discussing Google Adwords campaigns with a client the other day, I thought I had come across the perfect way to explain a few of the concepts in using online marketing. I used the term “shotgun and sniper marketing.” Thinking this was unique I started to do some research. My discovery is that I am not the first to … Continue reading “Shotgun vs Sniper Marketing”