As I get better at doing Marketing related aspects of website design and implementation. I constantly discover new and wonderful things. While discussing Google Adwords campaigns with a client the other day, I thought I had come across the perfect way to explain a few of the concepts in using online marketing. I used the term “shotgun and sniper marketing.” Thinking this was unique I started to do some research. My discovery is that I am not the first to … Continue reading “Shotgun vs Sniper Marketing”